Profession PR manager
Who is this course suitable for?
For newcomers to PR
Learn to build brand communications, work with the media and opinion leaders. Enrich your portfolio with real projects and you can find an interesting and highly paid job.
Marketers and SMM managers
You will learn how to work with the media, evaluate the effectiveness of PR communications and improve the company’s reputation. You will be able to combine the work of a PR and SMM manager and earn more.
Journalists
Learn to analyze brand competitors, work with influencers and organize PR campaigns. You will be able to retrain as a PR manager and become a more in-demand specialist.
PR manager
helps brands create and maintain their image and reputation through PR events, publications in the media, bloggers and celebrities. A PR manager can get a job in a company or work remotely with different customers.
It is important for a specialist to follow trends and use new tools in his work in order to remain in demand. In 2023, we updated the course, focusing on online reputation management, working with creative content and special projects, cooperation with bloggers and media.
What will you learn:
Develop PR campaigns
You will understand how to promote a brand, create a PR strategy, create a budget and evaluate the effectiveness of PR campaigns.
Work with opinion leaders
Learn to search for and select influencers for your product and evaluate the effectiveness of such integrations.
Build anti-crisis PR
Learn how to create an anti-crisis plan. You will be able to organize the work of the team to quickly restore the brand’s reputation.
Create strong texts
Learn how to write blog posts, press releases and pitch letters for the media.